The IYP brochure

"A United Nations international year once actually meant something. But what to make of the International Year of the Potato?" So began a scathing editorial in a Canadian online daily, which joked that IYP might result in a "Declaration of the rights of potatoes and other starchy edible tubulars". The editorialist revealed a lack of familiarity not only with botany - the potato is a "tuber", not a "tubular" - but, above all, with the potato's place in agriculture, the economy and global food security. In the process, however, he gave IYP a handy catchline for our four-page brochure, available here...



